- Career Summary
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Duygu Karaoguz is a seasoned market insights professional with extensive experience across diverse industries, including consumer electronics, telecommunications, and market research consultancy. Duygu excels in leveraging comprehensive data analysis to drive strategic decision-making, enhancing market positioning and maximizing ROI. Having worked with leading companies like Philips Domestic Appliances and Kantar, Duygu’s expertise encompasses managing large datasets, executing complex research projects, and collaboratively working with cross-functional teams and external stakeholders. Duygu's proactive approach in optimizing operational efficiencies and her strategic insights contribute significantly to sustainable business growth and competitive advantage.
- Professional Experience
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Philips Domestic Appliances (Versuni): Marketing Insight & Analytics Business Partner
- Key MI&A contact for the Nordics market, driving strategic market insights that shaped regional strategies.
- Led quantitative and qualitative research projects across Europe, enhancing product development and marketing strategies.
- Implemented data-driven decision-making processes, improving sales performance and market share in key categories.
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Internet Global Services (Betsson Group partner): Insights Analyst
- Optimized marketing campaigns based on comprehensive data analysis, significantly increasing ROI across several brands.
- Developed and executed strategies for customer growth and retention, contributing to the company's market expansion.
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HSBC Turkey: Senior Customer Insights Specialist
- Managed customer satisfaction surveys, directly impacting customer service improvements and strategy adjustments.
- Conducted competitive analysis, providing insights for market positioning and product development.
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Kantar: Senior Research Executive (FMCG experience/Unilever)
- Built strong client relationships, leading to a 20% increase in client satisfaction and repeat business.
- Guided major FMCG clients through market analysis and insights, fostering successful product launches and marketing campaigns.
